The challenges of working within attractions

20 January 2013

Unique venues whilst offering unusual spaces also have unique challenges, unlike hotels that are tailor-made for events and hospitality.

Venues like Madame Tussauds that welcome up to 10,000 guests a day may struggle to find the balance between daytime business and out of hour’s event business. Clients are often surprised to hear our daytime doors close at 5.30pm and that we will be ready to admit their event guests from 7pm, surely not?

Here at Merlin venues we have a carefully selected panel of preferred event partners to ensure this speedy turn around can and does happen. Our venues have been designed with you the event organiser in mind. For example, Madame Tussauds has integrated lighting and sound system and a fully installed kitchen, unlike some museums where you have to constantly hire things in.

A major challenge of the refurbishment of the SEA LIFE London Aquarium was the flow of guests. Over the past couple of years the entrance has been re-developed making it challenging to welcome event guests in keeping with the Merlin brand. We have addressed this by building a bespoke event entrance that guests enter from the lifts and straight to the shark tank. Unless you are in Dubai you won’t find many hotels that can offer that.

Clients often feedback how much their guests loved the venue and that they haven’t been since they were a child, back when Grange Hill and Biker Grove were enjoyed. It is this emotional attachment to childhood memories and retro brands that led us to create the showcase ‘Events to the Future’ which will be highlighting these memories as well as looking at future trends in the event industry.

Tell us, what takes you back to your childhood days? Enter our competition on the Merlin Events Facebook page, to be in with a chance of winning an invitation to Events to the Future at the SEA LIFE London Aquarium on Tuesday 29th January. .