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Corporate Events
Oscars to Office – Merlin Events on the Road
26 Feb 2019
We started off our week with a bang here at Merlin Events – a day full of touring around London and visiting event agents with a very special guest. Mondays don’t have to be boring, especially in the events industry and we’re here to prove it! Starting the Day Right for Merlin Events The day started...
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Price matching is everywhere but will it be the make or break of retailers?
19 Oct 2017
I have always been sceptical of sales promotions but John Lewis’s ‘never knowingly undersold’ has increased sales even if at the cost of profit. However, for large retailers market share is almost as important. I was reading about the latest Tesco promotion over a latte on Sunday morning post falling off a climbing frame playing...
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Promote your event in Google Search
13 Jul 2016
Search engines are constantly looking for relevant, up-to-date information to show to searchers, and for digital marketers, it has long been important to help search engines surface the right content from websites.
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What’s in Store for Events Marketing in 2016?
12 Jan 2016
The new year is in full swing, and it’s time to put those resolutions into positive action. To get one step ahead for events marketing in 2016, prepare to pull up your socks and discover those red-hot marketing trends poised to take centre-stage over the next twelve months. 1. Virtual reality will rule the roost...
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How To Organise A Ticketed Event
21 Dec 2015
Merlin Events, an established well respected name within the London corporate events industry has turned its hand to public ticketed events! The successful SEA LIFE After Dark and the ever popular London Dungeon LATES over the past few years have spurred interest to launch after hours events at Madame Tussauds and Shrek’s Adventure. It is...
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Death Of The On-Site Showround
16 Nov 2015
Searching for the perfect venue can sometimes be the hardest part of organising an event. After getting proposals and whittling down your list of 5 venues to view, you then need to book in a visit. Nobody wants to commit to a venue they haven’t seen. Historically event planners have set aside a strict day...
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5 Tips for Branding, Before and During Your Event
21 Sep 2015
The date is set, the venue is booked and it’s time to go full-throttle on your event marketing. From invites to online promotions, here’s our guide to branding your event before and during the day itself. 1. Get your brand guidelines in order Some businesses have their own brand guidelines, but many don’t. If you...
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How Cultural Venues Use Technology and Social Media
10 Sep 2015
Technology is becoming a key investment throughout the industry – but it’s not just at work, it is part of our daily lives. That is why the crossover to events continues to be so rapid; technology plays an integral part and shapes how guests understand and network through events. As events become more immersive experiences,...
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8 Ways to Supercharge Your Event Marketing With Social Media
05 Aug 2015
Organising an event can be a big undertaking, but it’s only half of the challenge. Once the venue is booked, it’s time to spread the word and garner interest from your target audience. Then, of course, there’s the small matter of actually selling tickets. So how can social media help with event marketing? If you’re...
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