Corporate Events

Oscars to Office – Merlin Events on the Road 26 Feb 2019 We started off our week with a bang here at Merlin Events – a day full of touring around London and visiting event agents with a very special guest. Mondays don’t have to be boring, especially in the events industry and we’re here to prove it! Starting the Day Right for Merlin Events The day started... Read More about Oscars to Office – Merlin Events on the Road

Price matching is everywhere but will it be the make or break of retailers? 19 Oct 2017 I have always been sceptical of sales promotions but John Lewis’s ‘never knowingly undersold’ has increased sales even if at the cost of profit. However, for large retailers market share is almost as important.  I was reading about the latest Tesco promotion over a latte on Sunday morning post falling off a climbing frame playing... Read More about Price matching is everywhere but will it be the make or break of retailers?

Promote your event in Google Search 13 Jul 2016 Search engines are constantly looking for relevant, up-to-date information to show to searchers, and for digital marketers, it has long been important to help search engines surface the right content from websites. Read More about Promote your event in Google Search

What’s in Store for Events Marketing in 2016? 12 Jan 2016 The new year is in full swing, and it’s time to put those resolutions into positive action. To get one step ahead for events marketing in 2016, prepare to pull up your socks and discover those red-hot marketing trends poised to take centre-stage over the next twelve months. 1. Virtual reality will rule the roost... Read More about What’s in Store for Events Marketing in 2016?

How To Organise A Ticketed Event 21 Dec 2015 Merlin Events, an established well respected name within the London corporate events industry has turned its hand to public ticketed events! The successful SEA LIFE After Dark and the ever popular London Dungeon LATES over the past few years have spurred interest to launch after hours events at Madame Tussauds and Shrek’s Adventure. It is... Read More about How To Organise A Ticketed Event

Death Of The On-Site Showround 16 Nov 2015 Searching for the perfect venue can sometimes be the hardest part of organising an event. After getting proposals and whittling down your list of 5 venues to view, you then need to book in a visit. Nobody wants to commit to a venue they haven’t seen. Historically event planners have set aside a strict day... Read More about Death Of The On-Site Showround

5 Tips for Branding, Before and During Your Event 21 Sep 2015 The date is set, the venue is booked and it’s time to go full-throttle on your event marketing. From invites to online promotions, here’s our guide to branding your event before and during the day itself. 1. Get your brand guidelines in order Some businesses have their own brand guidelines, but many don’t. If you... Read More about 5 Tips for Branding, Before and During Your Event

How Cultural Venues Use Technology and Social Media 10 Sep 2015 Technology is becoming a key investment throughout the industry – but it’s not just at work, it is part of our daily lives. That is why the crossover to events continues to be so rapid; technology plays an integral part and shapes how guests understand and network through events. As events become more immersive experiences,... Read More about How Cultural Venues Use Technology and Social Media

8 Ways to Supercharge Your Event Marketing With Social Media 05 Aug 2015 Organising an event can be a big undertaking, but it’s only half of the challenge. Once the venue is booked, it’s time to spread the word and garner interest from your target audience. Then, of course, there’s the small matter of actually selling tickets. So how can social media help with event marketing? If you’re... Read More about 8 Ways to Supercharge Your Event Marketing With Social Media