Large parties at Madame Tussauds London - A Case Study - Merlin Venues

Large parties at Madame Tussauds London – A Case Study

14 September 2016

Madame Tussauds London is an award winning, themed venue which has been hosting parties for over fifty years. With the ability to host party-style events for up to 1,000 guests, it is also one of central London’s largest event spaces!

Madame Tussauds is a large venue in central London, with a standing capacity of 1,000!

Madame Tussauds is a large venue in central London, with a standing capacity of 1,000!

James Burns of Jedi News recently held a large party for 750 at Madame Tussauds, incorporating Movies at Madame Tussauds for a Star Wars themed event. We spoke with James about his experience organising the party.

What were your aims for the event?

“The 501st costuming group always put on a party or bash at each Star Wars Celebration event around the world. Working together as Four Clubs, One Force (the four clubs being UK Garrison (501st), Rebel Legion, Galactic Academy and Jedi News) we wanted the #1Bash to be bigger and better than anything that had come before. We also wanted to put on an event that would showcase the best that London had to offer, as well as trying to ensure there was still some link back to Star Wars. The event also needed to have some kind of charity element too.”

Burns had attended the grand opening party of the Star Wars exhibit at Madame Tussauds London in 2015 and kept the venue in mind for the party he was organising the following July, so he enquired with Merlin Events about capacity and availability shortly after.

How did Merlin Events help you deliver the event?

“After getting an agreement from Madame Tussauds that we could put on the event on a Saturday evening in the Summer, and that the costs were within reach (thanks to the sponsorship provided by Sky Cinemas, RS Props, Winning Moves and MCM Expo) we worked together to ensure the evening would flow properly.”

After confirming the quote with Merlin Events, Burns and his team met with their event manager on site and walked through the plans for the party – “Together with Martin Walter from our team and Harry Upton from Merlin Events we worked out timings, foods requirements and more. We arranged for performances from Darth Elvis and the Imperials, DJ Elliott and Marc Daniels and also arranged for a charity auction to be conducted by Steve Sansweet from Rancho Obi-Wan (with all proceeds going to Great Ormond Street Hospital (GOSH) via Force for Change). The timings changed a few times over the ten months of planning but together Martin and Harry were able to ensure that everything was taken care of.”

Was there any challenges and how did you overcome them?

One challenge was the size of the Star Wars exhibit, and its obvious popularity with the expected ticket holders. To assist with the guests experience it was decided to have three time ticketed arrivals of 8pm, 8:15pm and 8:30pm to prevent overcrowding in the exhibit. After visiting Star Wars guests would enter the very large Party space and continue through to the World Stage Ballroom, the perfect location for the main entertainment and formal proceedings to take place – with large inbuilt stage, large screens for sponsored content, customisable lighting and a professional technician to run it all. Guests would receive a beverage on arrival, with several pop up bars and food stations set up around the room to cater for the large numbers. Both levels of the attraction remained open with the top floor set up as a ‘chill out’ zone with lounge DJ, additional seating, more bars and food stations.

“Getting 750 people from ExCeL (where Star Wars Celebration was being held) to Madame Tussauds using public or private transport worked well, although the London traffic caused issues for some. The event started on the Spirit of London ride, before guests made their way to the Marvel 4D ride, then Star Wars and finally the World Stage and the rest of the museum. Seeing as everyone in attendance were Star Wars fans they spent more time in the Star Wars exhibit delaying proceedings by 30mins, but Tussauds were able to work with us on the fluid situation. The food went down well; after all we did use the same caterers as the Episode VIII wrap party just a couple of weeks earlier thanks to a recommendation by Merlin Events.

The entertainment was well received and the auctions (live and silent) made a considerable amount of money for GOSH. As guests left they received an amazing goodie bag featuring products from Cross, Disney Store, DK, Egmont, Esdevium Games, LEGO, Madame Tussauds, Mattel, MCM, Rebelscum Workshop, TESCO, TOPPS, Toys ‘R’ Us and Winning Moves.”

Including the Movies at Madame Tussauds space helped fans get close to their favourite characters

Including the Movies at Madame Tussauds space helped fans get close to their favourite characters

What was the outcome of the event?

“The overall reaction to the evening has been extremely positive, and people that came from all over the world enjoyed themselves immensely, thanks to the hard work of Merlin Events staff and the Four Clubs, One Force organising team. We would have no hesitation in booking Madame Tussauds for a future Star Wars themed party in the future, and wish our friends in Orlando well for next April – they have a lot to live up to!”

Madame Tussauds is available for private hire for groups of between 25 and 1000 guests. Contact the Merlin Events team today to discuss your event plans.


    Conference/MeetingDinnerPartyAwardsChristmas PartyTeam Building

    Riverside RoomsLondon DungeonMadame TussaudsSea LifeShrek's AdventureLondon EyeMovies at Madame TussaudsThe Bear Grylls AdventureI'm not sure

    £5,000 - £10,000£10,000 - £20,000£20,000 - £30,000£30,000 - £40,000£40,000+