Event Technology Archives - Merlin Venues

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The sound of silence – sshh, it’s a silent disco! 21 Aug 2017 It seems that the days of shouting to our mates over booming speakers are being replaced with something altogether more civil. The quietest rage creeping across the dance floors is the silent disco. But what has it got to offer, apart from not being hoarse after a night out? Defined by Wikipedia as “an event... Read More

Pokémon Go takes the world by storm 09 Aug 2016 Were you a fan of Temple Run, Candy Crush or Angry Birds? The latest mobile game to hit the world has topped all others and is called Pokémon Go. In case you’ve been on another planet recently and missed out on this phenomenon, the game uses GPS to help players locate, capture, battle and train... Read More

Armchair Olympics – are you a watcher or a player? 03 Aug 2016 Whether you’re still basking in the glory of a British win at Wimbledon, rubbing your sores over Euro 2016 or gloating over Chris Froome’s domination at the Tour de France, this summer we’re immersed in sport – and the big one in Rio starting this week! Let’s face it, we all love to talk a... Read More

Promote your event in Google Search 13 Jul 2016 Search engines are constantly looking for relevant, up-to-date information to show to searchers, and for digital marketers, it has long been important to help search engines surface the right content from websites. Read More

What’s in Store for Events Marketing in 2016? 12 Jan 2016 The new year is in full swing, and it’s time to put those resolutions into positive action. To get one step ahead for events marketing in 2016, prepare to pull up your socks and discover those red-hot marketing trends poised to take centre-stage over the next twelve months. 1. Virtual reality will rule the roost... Read More

Death Of The On-Site Showround 16 Nov 2015 Searching for the perfect venue can sometimes be the hardest part of organising an event. After getting proposals and whittling down your list of 5 venues to view, you then need to book in a visit. Nobody wants to commit to a venue they haven’t seen. Historically event planners have set aside a strict day... Read More

5 Tips for Branding, Before and During Your Event 21 Sep 2015 The date is set, the venue is booked and it’s time to go full-throttle on your event marketing. From invites to online promotions, here’s our guide to branding your event before and during the day itself. 1. Get your brand guidelines in order Some businesses have their own brand guidelines, but many don’t. If you... Read More

How Cultural Venues Use Technology and Social Media 10 Sep 2015 Technology is becoming a key investment throughout the industry – but it’s not just at work, it is part of our daily lives. That is why the crossover to events continues to be so rapid; technology plays an integral part and shapes how guests understand and network through events. As events become more immersive experiences,... Read More

8 Ways to Supercharge Your Event Marketing With Social Media 05 Aug 2015 Organising an event can be a big undertaking, but it’s only half of the challenge. Once the venue is booked, it’s time to spread the word and garner interest from your target audience. Then, of course, there’s the small matter of actually selling tickets. So how can social media help with event marketing? If you’re... Read More

5 Steps to Creating the Perfect Website 29 May 2015 The time has come to build a website. Perhaps it’s your first site, or maybe an overhaul of your current offering. Whatever the situation, you’re striving for perfection. But how can it actually be achieved? First you need to ask yourself, what makes the perfect website? The answer lies in your end goal. The ideal... Read More